Marketing Mailout
Report - This is a simple report which shows the use of
Milestones Professional's calculation columns. The
response rate is computed by dividing the number of
responses by the total number of mailing pieces. This
type of a schedule could be used by a marketing manager
responsible for a marketing mailing program.
The right-most column compares the
"Cost Sum per Activity" column to the "Budget" column and
displays a Red indicator if the total cost is over budget.
